Including a creative team event within your business time at The Grove makes it more enjoyable and exciting, supporting your overall objectives to team-build, entertain and reward. What’s more, spending time outdoors makes the most of our idyllic setting… there are 300 acres of countryside to play with. It feels like a real escape from the office.

The Grove’s key partner in delivering creative team events is Fruitful. We caught up with their founder, Russell Allen, who shared some fascinating insights and secrets of success.

Can you share some examples of the kind of thing you do at The Grove?

Everything we do is authentic, honest and real, using people who are artisans in what they do. We create very high quality experiences. We can turn your team into an orchestra in 40 minutes flat, playing violins and violas. We can take your team through a dynamic survival skills session featuring Tim Treloar. Tim is ex marines, a marathon competer, Everest summiter and adventure TV consultant, so your team learns first hand about the priorities of survival including sourcing water, creating fire and building shelter. We run a huge variety of creative events, including a murder mystery called The Nightie Before Christmas.

A very cool innovation we’re bringing out is a large format business game called Tribe, which has been developed for a leading IT company and was driven by the need for teams to explore the nuances of team cultures in a company. By playing Tribe, people learn to recognise subtle nuances and variations within team cultures – literally tribes – and discover the difference that understanding has in making the whole workplace a happier, more productive and satisfying place.

Favourite event you ran at The Grove?

Taking international senior team leaders from 20 different countries and creating a live orchestra using violins and violas in 40 minutes.

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A few words from Visit Watford during Coronavirus

During these testing times, we all need to stay active and make compromises. We know that the reason you usually come to our channels is for a dose of inspiration and ideas on the very best ways to organise your visit or spend your free time across Watford.

Making a trip out of the house to explore over the coming weeks is not recommended by the government and we want you to stay safe and protect your loved ones. However, here at Visit Watford we are still committed to sharing with you everything that’s great about our town.

Thus, you may see some changes to the content we’ll be posting; with more of a focus on supporting our community, sharing a few things to look forward to, and providing a little distraction during times where you may be stuck indoors.

We’ll be championing Watford’s independent businesses, keeping you up to date with great stories from our community and continuing to share incredible photos from across the area which we hope will put a smile on your face – visit our social media channels for more.

Got ideas of content you’d like to see from us? Nominate your neighbour or friend as a local hero, if you think they deserve a special mention – we’d love to hear your story! Get in touch at or share it on social media & tag us/ use the hashtag #watfordlocalhero.

Stay safe,
Visit Watford team